Giovanni Root 66 Max Volume Directional Root Lifting Spray. Raises roots to new heights. Allows for directional control. Lifts hair up where it belongs. Just aim at your roots, spray, blow dry and style, for increased height. Pure organic technology. 100% vegetarian. No animal testing.
Giovanni Hair Care - A story of innovation. From the start, Giovanni has always been an innovator: Innovative ideas. Innovated formulas. Innovative products. Together, these innovations make Giovanni a world leader in the development and manufacturing of beauty products. Founded by well-known Hollywood hairstylist, Arthur Giovanni, the company developed special products designed to meet the needs of his famous celebrity clientele. It wasn't long before Giovanni products gained popularity everywhere.
Arthur's deep interest in a healthy, natural diet for himself soon lead to products offering a "healthy, nutritional diet for the hair". By creating products with vitamins, herbs, minerals, proteins and nutrients, he offered greater predictability, safety and performance than standard chemical based products. Giovanni soon began working with Dr John Weaver, a pioneer in using natural essences. Coupling Weavers scientific expertise with Giovanni's total understanding of hair care, resulted in an entire range of health-filled products that gained popularity throughout the United States, Europe and Asia.
More innovations followed as Giovanni pioneered the concepts of: No animal testing. Products with no animal by-products. Biodegradable formulas. Produced using Ripe Harvested certified organic ingredients. The tradition of innovation continues to propel the company forward today, with products like the revolutionary Magnetic Hair Care Line, which uses the discovery of Micro-Magnets to condition the hair. The surprising "gel-texture" formulas of the Wham-Jam hair and body cleansing line are so different that they became best sellers only months after being introduced.
Giovanni's White Line range is known for its extensive collection of formula-proven products that encompasses cleansers, conditioners, repairing treatments, styling products and finishing sprays. Rich in Ripe Harvested Certified Organic Botanicals, this line provides a solution for the needs of every person. Moreover, the patent-pending, award-winning packaging is like nothing else on the market today. World wide, Giovanni is recognised as the leader in natural, pure "healthy-orientated" formulas - a company committed to refining and improving their products using newest technology.
