Sensitive Scalp Milk Shampoo

MooGoo Milk Shampoo is a gentle, SLS-free shampoo originally developed for a family member with a scalp so itchy they were going to bed with olive oil and cling wrap on their head.

After six months of trialling, MooGoo found a formula that worked - and it has since become one of their most loved products, with 96% of users reporting a healthier scalp after use.

Formulated with five natural coconut and glucose-based cleansers, Piroctone Olamine, Allantoin, and Hydrolysed Milk Protein, it cleanses effectively without stripping the scalp's natural oils or causing the irritation associated with conventional sulphate-based shampoos. Silicone-free, colour-safe, and suitable for the whole family.

• SLS-free and sulphate-free cleansing - five natural coconut and glucose-derived cleansers gently remove dirt, oil, and build-up without the harsh stripping associated with Sodium Lauryl Sulphate and similar synthetic foaming agents
• Piroctone Olamine for scalp microflora balance - supports a healthy, balanced scalp environment by targeting the fungal and microbial imbalances that contribute to dandruff, itching, and seborrheic dermatitis
• Allantoin for scalp soothing - a well-established skin-calming ingredient that helps reduce irritation and supports skin cell regeneration on an aggravated scalp
• Hydrolysed Milk Protein for hair repair - penetrates every layer of the hair cuticle to create a protective protein layer, supporting hair strength, bounce, and vitality from the inside out
• Silicone-free formula - no build-up, no residue, no weighed-down hair - just long-term scalp and hair health supported by natural ingredients
• Suitable for problem-prone scalps - formulated for those with dandruff, eczema, psoriasis, seborrheic dermatitis, or dry and itchy scalps; 96% of users report a healthier scalp after use
• Colour-safe and pH-balanced - SLS-free and sulphate-free means it doesn't open the hair cuticle or strip colour, making it safe for colour-treated and chemically processed hair
• Family-friendly - suitable for all ages, hair types, and genders, including during pregnancy
• Free from parabens, phenoxyethanol, silicones, and synthetic fragrances; scented with a phthalate-free natural oatmeal fragrance (gluten-free)
  

Aqua, Cocamidopropyl Betaine (Coconut-Derived Cleanser), Decyl Glucoside (Glucose-Derived Cleanser), Lauryl Glucoside (Glucose-Derived Cleanser), Sodium Cocoyl Glutamate, Coco Glucoside (Glucose-Derived Cleanser) & Glyceryl Oleate (Natural Ester), Glycol Distearate (Emollient), Piroctone Olamine, Guar Hydroxypropyltrimonium Chloride (Guar Gum), Fragrance - Oatmeal (Phthalate-Free), Allantoin, Hydrolysed Milk Protein.

Free from SLS, sulphates, silicones, parabens, and phenoxyethanol. Ingredients may be updated from time to time - refer to the product packaging for the most current list.

Wet hair and massage 1 to 3 pumps into the scalp. Rinse thoroughly. For a deeper cleanse, shampoo twice. For best results, follow with MooGoo Cream Conditioner. Both are silicone-free for a fresh, weightless feel.

For external use only. Contains Milk Protein - use with caution if you have a known sensitivity to dairy-derived ingredients. Avoid contact with eyes - if contact occurs, rinse thoroughly with water. If scalp irritation occurs or persists, discontinue use and consult your healthcare professional. Keep out of reach of children. Store in a cool, dry place.

MooGoo Milk Shampoo has an origin story that is more honest than most hair care brands would ever tell you. It was developed because a family member had a scalp so relentlessly itchy that olive oil and cling wrap had become part of their nightly routine. It took six months of trialling before MooGoo found a formula that actually worked - and what worked was fundamentally different from most shampoos on the market.

The core difference is the cleansing system. Most shampoos use Sodium Lauryl Sulphate (SLS) or related synthetic sulphates as their primary foaming agent. SLS is an aggressive cleanser that creates dense lather and removes oils efficiently - but it doesn't discriminate between the oils you want to remove and the ones your scalp needs to stay healthy. Stripping the scalp's natural lipid barrier repeatedly is a primary driver of dryness, irritation, and worsening scalp conditions. MooGoo uses five natural coconut and glucose-derived cleansers instead - Cocamidopropyl Betaine, Decyl Glucoside, Lauryl Glucoside, Sodium Cocoyl Glutamate, and Coco Glucoside with Glyceryl Oleate - which clean effectively without the harsh side effects. The lather is slightly less dramatic than an SLS shampoo, but that is a trade-off most people are happy to make once their scalp stops complaining.

Piroctone Olamine is the key active ingredient for scalp health. It targets the fungal and microbial imbalances that underlie many common scalp conditions including dandruff and seborrheic dermatitis, supporting a balanced scalp microbiome rather than simply masking symptoms. Allantoin adds soothing and skin cell regeneration support for an irritated scalp, while Hydrolysed Milk Protein penetrates the hair cuticle to build a protective protein layer that supports strength, shine, and resilience over time. The formula also skips silicones entirely - there is no build-up, no artificial slip, and no residue weighing the hair down between washes.

The formula is colour-safe and pH-balanced, making it suitable for colour-treated and chemically processed hair. It works across all hair types and has been independently dermatologically tested on 54 people with sensitive skin, with all participants scoring 0 for redness and irritation. Australian made and cruelty free

Why is SLS and sulphate-free important for scalp health?
Sodium Lauryl Sulphate (SLS) and related sulphates are aggressive cleansing agents that strip the scalp's natural oils alongside the dirt you want to remove. This repeated stripping can disrupt the scalp's lipid barrier, trigger or worsen dryness and irritation, and contribute to conditions like dandruff and seborrheic dermatitis. MooGoo uses five natural coconut and glucose-derived cleansers that clean effectively without the harsh stripping, supporting long-term scalp health rather than temporarily masking symptoms.

Is this suitable for dandruff, eczema, psoriasis, or seborrheic dermatitis?
Yes. The formula was specifically developed for problem-prone and sensitive scalps and includes Piroctone Olamine to support a balanced scalp microbiome, and Allantoin for scalp soothing and skin cell regeneration. 96% of users report a healthier scalp after use. For more severe or persistent flaking and itching, MooGoo's Flake-Free Anti-Dandruff Shampoo - which adds Menthol and additional scalp-targeted ingredients - may provide more targeted support.

Will this lather the same as my regular shampoo?
Not quite - and that is by design. The natural cleansers in this formula produce slightly less lather than SLS-based shampoos. The reduction in foam does not mean a reduction in cleansing effectiveness; it simply reflects the absence of synthetic foaming agents. Most people adjust quickly and find that a second shampoo on the first few uses helps while the scalp rebalances after switching from a sulphate-based product.

Does MooGoo Milk Shampoo strip hair colour?
No. The formula is SLS-free, sulphate-free, and pH-balanced, meaning it does not open the hair cuticle in the way that alkaline or sulphate-based shampoos can. This makes it safe for colour-treated, chemically processed, and highlighted hair.

What is the phthalate-free Oatmeal fragrance and does it contain gluten?
MooGoo developed a special fragrant oil where every component is kept below EU allergy thresholds, allowing for a pleasant scent without the reactions that essential oils can trigger in sensitive individuals. The Oatmeal fragrance is synthetic (there is no actual oatmeal in the formula) and contains no gluten.

Is this product made of milk?
No. The name is a nod to MooGoo's founding product - a cream originally made for cow udders. The formula uses Hydrolysed Milk Protein, a dairy-derived ingredient that has been processed into small protein fragments that absorb into the hair cuticle to support strength and vitality. There is no fresh milk in the bottle. Those with a known dairy sensitivity should use with caution.